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Social media is the best tool to generate sales leads. Twitter and Facebook are not much useful in this sector, but SEO, SEM, and seminars done over the internet have proven to be effective. Despite such findings, some companies still use Twitter and Facebook as their primary source of sales leads. The best approach for your business can only be determined by putting it into a real test. You can take the help of experts to determine a suitable lead generation strategy for you or your clients.

SEO and SEM are the easiest ways of generating sales especially for the web –based or IT companies. SEM uses keyword phrases which are targeted search consisting of three or more words. On the other hand, SEO tends to be instructive and something the viewers would greatly benefit from and create content revolving around the target keywords.

Corporative marketing where you market your non-competitors goods is another form of lead generation. Also provision of useful and education content is necessary in the form of blogs, webinars, case studies and eBooks in winning the trust of a prospect customer. Having your contact information on the study materials and all your websites increases the chance potential clients making connections.

Use of LinkedIn, live chats and Twitter to endorse sales and respond to inquiries makes it possible to get potential client without much hassle. Whichever method you decide to use for lead generation, make sure it is the most suitable for your company. In addition to the above ways of generating sales leads you can also purchase leads from leads generation companies. It is a fast and easy way of getting sales leads.

Customer recommendations are an effective method of lead generation as people tend to believe former users of products or services. The trust created is most likely to bring in new prospects through your client’s feedback as well as what they tell other people about the company. Having talks at events such as trade shows and conferences and tracking it with personalized emails or letters is effective in generating sales leads.